WORK 01 | Content Marketing | Fall 22

INSPIRED

My final project for the course is a content strategy specifically for Alumni at Commlead. Building from a 6-part data-driven methodology includes working with research others have done and some we do ourselves.

This project demontrated my ability in brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments.

WORK 02 | Branding & Marketing | Winter 22

Carebnb

My midterm project for the course is a marketing pitch plan for Airbnb. The primary skills that I demonstrated in the project was teamwork, muti-cultural communications and project managment. I am proud to say that this is a equal share of group effort, however I specifically contributed to

• Identifying & segmenting target audience
• Evaluate and recommend various marketing strategies and tactics within a paid-owned-earned communications ecosystem, and making iterative, strategic decisions