Author: vivianchiachen
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Website Redesign
My final project for the course was to improve the exsiting experiences of the Microsoft Website. This project demonstrated my understanding and techniques in defining audience, ways to get feedback from audience, testing for a variety of accessibility challenges, and designing for inclusion.
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Carebnb
My midterm project for the course is a marketing pitch plan for Airbnb. The primary skills that I demonstrated in the project was teamwork, muti-cultural communications and project managment. I am proud to say that this is a equal share of group effort, however I specifically contributed to
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INSPIRED
My final project for the course is a content strategy specifically for Alumni at Commlead. Building from a 6-part data-driven methodology includes working with research others have done and some we do ourselves. This project demontrated my ability in brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments.
Vivian Chen 