Carebnb

My midterm project for the course is a marketing pitch plan for Airbnb. The primary skills that I demonstrated in the project was teamwork, muti-cultural communications and project managment. I am proud to say that this is a equal share of group effort, however I specifically contributed to

• Identifying & segmenting target audience
• Evaluate and recommend various marketing strategies and tactics within a paid-owned-earned communications ecosystem, and making iterative, strategic decisions